Why are there so few companies like IKEA or InPost?
The older I get and the more I see in marketing, the more I wonder why most businesses focus only[…]
Meaningful versus expendable brands
Branding comes before marketing. Without a well-thought-out brand, marketing becomes just a tactical tool for achieving business goals. A lack[…]
In search of meaningful brands with a clear purpose
Welcome toIt’s happened. I’m 43 years old, and I’ve started thinking more about the meaning of life. And since I’m[…]
